If your organization is new to text messaging then you probably have some initial concerns.

Like how do you balance emailing, calling, and texting so your audience doesn't just tune out? Because the last thing anyone wants is to spam their customers.

To help you avoid this - I briefly go over the basic principles of when to email, when to call and when to send a text message to your audience. We also have a full guide on our blog that you can read here.

Emails

Every business should have some sort of emailing strategy. This is the most-widely accepted communication channel by today's consumers.

This is the best channel for longer pieces of content that may include images, videos, or multiple links.

Pros:

  • Low cost

  • Easily reach large groups of contacts

  • Recipients are used to receiving a bunch of Emails - so you're less likely to get any backlash if you send too many

Cons:

  • Unlikely to get opened or read

  • Less personal

Calling

Calling is becoming less and less of a focal point in today's business outreach strategy. Often times it's best to use phone-calling as a way to receive inbound communications from your contacts instead of cold-outreach.

Pros:

  • Highly personal

  • Best for long exchanges

Cons

  • Time-consuming

  • Low answer rates

Texting

Texting is quickly becoming a more preferable way for consumers to interact with businesses for updates, alerts, and reminders.

It's best to use text messaging for timely reminders, special offers, or for businesses who deal with their customers on a 1-on-1 basis.

Pros:

  • High open/reply rates

  • Very Personal

  • Low cost

  • Quickest time to response when compared to emailing or calling

Cons:

  • Character limits

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