Broadcast are an easy way to reach many contacts at once - making it a great tool for any business looking to spread the word about promotions or upcoming ad campaigns.
But, as a business owner how do you know who to send these Broadcasts too?
In MessageDesk we make it easy to sort contacts into groups based on profile information.
So wanna message all your customers from the last 30 days? We can make a smart group for that and send them a broadcasts.
Importance of Targeting
The name of the game in marketing now is targeting. The more targeted your campaigns, the better they'll perform. 💸
But what is a targeted campaign?
Targeting in marketing simply means you're segmenting your contacts into a group based on the type of message you're sending them.
For example, sending a promotion out? You should target past customers or recent sign-ups.
Or running a specific promotion at a certain location? Target customers in certain area codes who are most likely to come by.
Targeted campaigns combined with the 98% open rate of text messaging is a marketers dream☁️ Read about the top 5 Benefits of Texting here
How to Accomplish Targeting In MessageDesk
You'll accomplish targeted messaging in messageDesk by using a combination of Smart Groups and Broadcasts.
Smart Groups allow you to group contacts together based on shared information. Such as all people with a certain area code, last payment date or based on past purchase behavior.
With your query in Smart Groups, you can target any of the information you have assigned to each contact. Including custom fields.
If you are an organization with multiple storefront locations, consider doing a messaging campaign based off of your contacts ZIP code.
Once your Smart Group is created you'll be able to schedule messages and set up text message campaigns to it through the broadcast module. Read more on how to schedule a group broadcasts here.